Factors: Pricing, Reviews & Top 3 Alternatives [2024]

What is Factors?

Factors is a platform that provides B2B account intelligence, analytics, and attribution services to help businesses grow their pipeline and optimize their go-to-market (GTM) efforts. In this article, our team will share the key facts you need to know about Factors, including its features like account intelligence, customer journey analytics, revenue attribution, and unified reporting. We'll also discuss how Factors is trusted by 500+ high-growth B2B teams and how it helps businesses discover high-intent accounts engaging with their brand.

Factors's Pricing

Factors offers monthly pricing plans, billed annually, including Free, Basic at $249/month, and Growth at $799/month. A Custom plan is also available, for which you can contact their sales team for a quote. Each plan comes with different features and integrations. You can also request a demo of the product on their website.

Reviews of Factors

Factors has earned an overall rating of 4.6 out of 5 stars. Users commend its effectiveness, simplicity, and the valuable website visitor data it provides. The feedback underscores its performance, with users describing it as a great, effective, and simple solution. Others highlight the invaluable data on website visitors it offers and its excellence as a tool for Account-Based Marketing (ABM) campaigns. For more user reviews and additional insights, check out the Factors reviews page on G2.

Use cases for Factors

Factors can be particularly useful for discovering high-intent accounts, optimizing marketing and sales efforts, and analyzing buyer journeys. Here are three major use cases:

• Discover, qualify, and convert anonymous engagement: Identify and enrich anonymous companies landing on your website, viewing your LinkedIn ads, or visiting your G2 pages with industry-leading account intelligence.
• Refine the buyer journey from clicks to conversions: Learn what's helping and hurting your objectives across the buyer journey with funnels, path analysis, and AI-fueled insights.
• Minimize leakage, maximize performance: Measure ROI across campaigns, content, and sales efforts. Eliminate budget leakage and scale the right efforts with industry-leading revenue attribution.

For more information on these use cases, visit the Factors website.

Alternatives to Factors

If you're looking for alternatives to Factors, we've got you covered. Here are three apps that offer similar features and benefits:

• Leadfeeder/DealFront: This app helps businesses scale personalized sales outreach and account-based marketing programs by providing features such as autonomous sales orchestration and lead identification.
• Lead Forensics: This platform offers B2B account intelligence, analytics, and attribution services, helping businesses grow their pipeline and optimize their go-to-market efforts.
• Albacross: With features like account intelligence, buyer journey analytics, and revenue attribution, Albacross helps businesses discover high-intent accounts engaging with their brand and refine their marketing strategies.

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