Factors is a platform that provides B2B account intelligence, analytics, and attribution services to help businesses grow their pipeline and optimize their go-to-market (GTM) efforts. In this article, our team will share the key facts you need to know about Factors, including its features like account intelligence, customer journey analytics, revenue attribution, and unified reporting. We'll also discuss how Factors is trusted by 500+ high-growth B2B teams and how it helps businesses discover high-intent accounts engaging with their brand.
Factors offers monthly pricing plans, billed annually, including Free, Basic at $249/month, and Growth at $799/month. A Custom plan is also available, for which you can contact their sales team for a quote. Each plan comes with different features and integrations. You can also request a demo of the product on their website.
Factors has earned an overall rating of 4.6 out of 5 stars. Users commend its effectiveness, simplicity, and the valuable website visitor data it provides. The feedback underscores its performance, with users describing it as a great, effective, and simple solution. Others highlight the invaluable data on website visitors it offers and its excellence as a tool for Account-Based Marketing (ABM) campaigns. For more user reviews and additional insights, check out the Factors reviews page on G2.
Factors can be particularly useful for discovering high-intent accounts, optimizing marketing and sales efforts, and analyzing buyer journeys. Here are three major use cases:
For more information on these use cases, visit the Factors website.
If you're looking for alternatives to Factors, we've got you covered. Here are three apps that offer similar features and benefits:
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