Hootsuite is a social media marketing and management tool designed to help businesses save time and achieve real results on social media. With features like content publishing and scheduling, analytics, AI content creation, and social listening, Hootsuite streamlines the process of managing multiple social media accounts from a single dashboard. In this article, we'll share the key facts you need to know about Hootsuite, so you can decide if it's the right tool for your social media management needs.
Hootsuite offers a range of pricing plans, available both monthly and annually. The monthly plans include Professional at $99/month for 1 user and 10 social accounts, and Team at $249/month for 3 users and 20 social accounts. Annual plans offer these same options, typically at a discounted rate, though specific pricing is not detailed here and is displayed in USD excluding taxes. For larger teams, the Enterprise plan provides custom pricing, starting at 5 users and 50 social accounts. For more detailed information, visit their pricing page.
Hootsuite has received an overall rating of 4.2 out of 5 stars. Users praise its time-saving capabilities, ease of use, and effectiveness in maintaining visibility of their profiles. Feedback includes remarks on the significant time savings experienced when posting content, the general utility of the tool, and specific appreciation for Hootsuite Amplify as a great tool to keep profiles top of mind. For more user reviews and additional insights, check out the Hootsuite reviews page on G2.
Major use cases for Hootsuite include proving social ROI with analytics, scheduling and publishing content across networks, and handling messages and comments in one place. Here's a closer look at each use case:
For more information on how Hootsuite can help with these use cases, visit the Hootsuite website.
If you're considering alternatives to Hootsuite, we've compiled a list of three similar apps:
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