Creative Brief
Use Tome’s Creative Brief template to give stakeholders all the insights needed to successfully craft a campaign.
About this template
This template guides you through compiling a helpful base camp for a campaign. It's designed with a simple, easy-to-use format that breaks each component down into clear sections. First, lay the groundwork with the business context, objectives, and success metrics, then move into the audience breakdown, key insights, and creative strategy. You can insert a project timeline hosted on Miro or another website. All fonts, colors and themes are customizable.
Template outline
- Business Context
- Objective
- Success Metrics
- Audience
- Key Insights
- Key Messages
- Creative Strategy
- Timeline
- Budget
Tell a powerful story
- Editable with AI
- Beautiful typography
- AI layout generation
- Narrative Guidance
- Automatic mobile layout
- AI reference sourcing
- Share or link anywhere
- Downloadable as a PDF
- Real-time collaboration