Creative Brief

Use Tome’s Creative Brief template to give stakeholders all the insights needed to successfully craft a campaign.

Creative Brief - Top
Creative Brief - Scroll 01
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About this template

This template guides you through compiling a helpful base camp for a campaign. It's designed with a simple, easy-to-use format that breaks each component down into clear sections. First, lay the groundwork with the business context, objectives, and success metrics, then move into the audience breakdown, key insights, and creative strategy. You can insert a project timeline hosted on Miro or another website. All fonts, colors and themes are customizable.

Template outline

  • CheckmarkBusiness Context
  • CheckmarkObjective
  • CheckmarkSuccess Metrics
  • CheckmarkAudience
  • CheckmarkKey Insights
  • CheckmarkKey Messages
  • CheckmarkCreative Strategy
  • CheckmarkTimeline
  • CheckmarkBudget

Tell a powerful story

  • Double Sparkle (tome icon)Editable with AI
  • Text (tome icon)Beautiful typography
  • Double Sparkle (tome icon)AI layout generation
  • Page Portrait (tome icon)Narrative Guidance
  • Multiple Pages (tome icon)Automatic mobile layout
  • Reference (tome icon)AI reference sourcing
  • Share (tome icon)Share or link anywhere
  • Download (tome icon)Downloadable as a PDF
  • Add Person (tome icon)Real-time collaboration