Social Media Brief

Put together an effective brief for bringing a social media campaign to life using this template from Tome.

Social Media Brief - Story
Social Media Brief - Tone
Social Media Brief - Channels
Social Media Brief - Campaigns

About this template

Brief key stakeholders who will help bring your social media campaign to life with this guided template. Follow the flow of this template to gather all the relevant information needed, starting with the brand story and social team members. Define the tone of voice, show past campaigns, and visualize your target audience all with helpful visual aids. You can easily reorder and move sections to fit your team's needs. Breakdown the campaign deliverables using a built in table, and embed a live timeline using Drawing tiles in Tome, or platforms like miro. All fonts, images, and colors are fully customizable.

Template outline

  • CheckmarkBrand Story
  • CheckmarkPrevious Campaigns
  • CheckmarkTone of Voice
  • CheckmarkTarget Audience
  • CheckmarkChannels
  • CheckmarkObjectives
  • CheckmarkKey Message

Tell a powerful story

  • Double Sparkle (tome icon)Editable with AI
  • Text (tome icon)Beautiful typography
  • Double Sparkle (tome icon)AI layout generation
  • Page Portrait (tome icon)Narrative Guidance
  • Multiple Pages (tome icon)Automatic mobile layout
  • Reference (tome icon)AI reference sourcing
  • Share (tome icon)Share or link anywhere
  • Download (tome icon)Downloadable as a PDF
  • Add Person (tome icon)Real-time collaboration